Sunday, March 23, 2008
Square OFF - The New New Harlem Renaissance
When I first met Square Off it was during Super Bowl Weekend while I was doing PR for The Source and the Bad Boy Showcase. The triple-threat stepped out of the car and I was quite taken back by their demeanor. No, they were not your average 19 and 21 year olds. I had never heard of them before previous to the events and listening to their demos I was quite impressed, but I guess seeing is believing in my world. After Flo-Rida did his set, I gave the DJ their tracks and the Square Off came on stage and carried through like old pro's-like this was nothing new to them, they had it in the bag! They performed their first single Left Right which is a catchy "swag rap". Definitely, one of those club bangers. It was a rap for me after they performed, I fell in love with the group and foresee them as the shining light for a Hip Hop group that will be talked about in the Hip Hop realm for years to come by creating a new movement all their own! Their CD will be released this summer hosted by Whoo Kidd, thats a good look! Also, look out for the triple threat in your hood near you, they will begin their promo tour very soon!
Read more about Square Off
When you listen to a Square Off track you are sure to hear the tight rhymes, the undeniable flow, and hooks that stay with you long after your iPod has been turned off. Of course these are all elements you’d expect from a group out of Harlem... then again expectations are inevitable when your father is known as the "World’s Greatest Entertainer." Growing up in the family of Hip-hop pioneer Doug E. Fresh has given Square Off a unique perspective and appreciation for the history of the music they love. Their self-described “New Old School” style is their way of keeping old-school alive, paying homage to the history of Hip-hop while combining it with a new flavor all their own. Though still students of the game, these young motivators are quickly becoming teachers for the next generation of Hip-Hop fans and artists alike.
Even the group’s name has historical ties. The name "Square Off" was given to them when they were only 9 and 10 years old by the late Jady Walker aka K. Superior who was a close friend Doug E. Fresh and often performed with the Get Fresh Crew.
Each member of Square Off brings their own unique style to the group. Trips is the smooth ladies man with a bit of a street edge, Slim grew up in Brooklyn, adding an other dimension to his outgoing personality and street flavor, and Nick Gleamz is laid back with a voice that represents that classic Harlem sound. Along with their DJ CMS, these characteristics make up the four elements of Square Off.
The teenage rap group has opened shows for Lil Scrappy, Romeo and Doug E. Fresh. They have performed twice at both the Apollo, Tom Joyner’s Events at Walt Disney World, and several times at Mount Vernon Week and Harlem Week. Square Off has been featured in XXL (Lil Wayne Cover) and the premiere issue of Hy Grade Magazine.
For more information www.myspace.com/SQUAREOFF
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